Web Design Trends 2022: Bring in the Colors
Now that 2021 is coming to an end, we are seeing a lot of designers moving in various directions, following their unique paths. It could be that the pandemic separated the otherwise tightly-knit global circle of designers, which gave rise to a greater diversity of approaches.
One specific shift stands out, though. We’re seeing fewer dark-themed, monochrome or minimalist websites. Instead, the web design space is being taken over by colorful, more vibrant web pages. Which is what we’re about to demonstrate in design trends of 2022.
Supersized titles
If you thought page titles could not possibly get any bigger, think again. Many have noticed an abundance of maxed-out titles that often take up a good half of the first screen’s vertical space, which is a lot.
Rich, muted color palettes
Many websites diversified their color palettes this year. We expect the trend to continue into 2022. So it’s no longer dark and monochrome sites that dominate the design space.
At the same time, web designers seem to favor complex, muted colors over simple, flashy ones.
Misaligned text (still here)
The tendency to intentionally place text over a random part of the background image continues. We expect the trend to become less prominent moving forward because it has become too recognizable, but we will see if that happens.
Horizontal scrolling
A few years ago, one in forty websites seemed to have horizontal scrolling. This year, it appears to be one in fourteen websites. If the trend continues, horizontal scrolling may become the norm, rather than the exception.
News ticker-like section titles
All is fair in war and marketing. When you need to grab the user’s attention, what can be better than a moving title that goes on and on around the page, in a “news ticker” fashion.
While the trick is not entirely new, it appears to be used in a new way. Previously, carousels like these would be used for advertising or actual news, but not for making good old titles more visible.
Coral red is trending
Coral red seems to be the color of the year. Whether inspired by the longing for strong sensations or something, it stood out on on many websites we analyzed.
“Northern lights” effect
There is a certain subtlety to web page designs that were created recently. We noticed a tendency to use dynamic color splashes to liven-up a page’s look, especially when the page is essentially plain or monochrome without the added color.
These color splashes produce the “Northern lights” effect, because they float around and twinkle in a similar fashion.
Some commentary from our designer Evgeny Rugalev:
Thanks to the evolution of web browers, design tools and the increasing accessibility of 3D design, web designers can now go beyond simple isometric forms and create realistic 3D imagery, often using motion design, meaning those forms are not static.
Unique designs
Maybe this is the effect of the pandemic, but we’ve seen a lot of unique takes on designing websites this year. Many sites simply don’t fit the mold and can only be placed in their own unique category.
In Conclusion
In general, a lot of things we predicted at the turn of 2021 came true. Except for the fact that the color brass almost lost its momentum by now. ObjectStyle is really excited about all the colorful designs we are seeing more and more of. Hopefully, the year 2022 will be a bright one, indeed.
Title image by Antonio López via Pixabay.
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