Developing white label mobile apps for a client

Since our client is a startup, they wanted to keep the size of the development team small and agile. To cut down costs, they could have developed one cross-platform application, but then certain compromises would have to be made in terms of the UX (non-native apps may provide a subpar user experience in certain environments). Since our client wanted to lay a solid foundation for great UX from the start, they went with building two native applications whose look-and-feel would appear natural to Android and iOS users. 

At the same time, our client’s products are meant for B2B customers who are very demanding about the app’s ability to match their brand identity. The majority of those corporate users have very specific branding requirements, including a highly-customized UI layout and functionality. Our client understood that the cost of onboarding new users, each with their customization needs, could eventually become a problem. Because the client had limited development and QA resources, they realized they had to be smart about satisfying their B2B users’ needs, while also keeping a competitive production cost and time-to-market.

Both apps are flexible and well-positioned for the future. The team has a plan for various "what if" situations that may arise. If a user wants to add non-standard screens that are not a part of the current modular approach, we can do it with minimum modifications. If a client wants to integrate a third-party API for their brand only, it is possible, too. In addition, the business logic code is ready to be developed using Kotlin Multiplatform. This would provide room for even more code sharing, while keeping the native application approach.